Business owners who invest a lot of time and money in search engine optimization don’t have to wait long to see the first results: their website appears at the top of the search results and the number of visitors increases. But what to do if there is no revenue improvement ? Having many visitors browsing your pages does not necessarily… Poursuivre la lecture What is conversion rate optimization?
Catégorie : conversion rate optimization
Today, most marketing teams are focused on driving traffic to sites with the hope that that traffic then turns into qualified leads. The cycle continues and business grows.
Although this is a somewhat simplified example, it is relevant to most businesses and marketing teams.
But something is missing – a tactic that few marketing teams focus on, but which propels businesses towards long-term, sustainable success and growth: making the most of existing traffic and leads strong>.
This is where Conversion Rate Optimization (CRO) comes in.
In these articles, you’ll learn about the power of CRO, why your business should be focused on improving your conversion rate, and how to get started.